Friday, September 23, 2011

Advertising: American Apparel

 Sex Sells. From the grainy photographs to the " girl next door" type of dynamic they use as there models, AA makes it feel real. Many of American Apparel ads focus on the pictures themselves. Plain Black Helvetica font, and the white borders , you cant get any simpler than that. American Apparel gets my salute for taking a simple concept and doing it well.

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